This enables organizations to build enterprise-grade, low-code solutions fast by starting quickly and then scaling across an enterprise. ThereвЂ™s a lot new in 8.5 to be excited about, but the biggest improvement is that weвЂ™ve joined our low-code app development capabilities with our Pega Express Methodology. Hi, Kerim! So, whatвЂ™ new in 8.5? What are the features in 8.5 that you are most excited about and that Pega clients absolutely need to know about? So, I sat down (virtually) with PegaвЂ™s Senior Vice President of Products, Kerim Akgonul, to find out what our clients and developers need to know about Pega Infinityв„ў and the newest features and updates in Pega Platformв„ў version 8.5. Real time: Definitions, data, and results from the marketДЄs the Senior Director of our Pega Community and Developer programs, itвЂ™s my job to make sure our world-wide ecosystem of partners and developers is supported with the most up-to-date knowledge and training on our Pega solutions. Intelligent automation: DonвЂ™t get left behind 'Pega Marketing provides marketers with a single platform to innovate and evolve new strategies while driving revenue.Case Study CBA: Exceeding customer expectationsДҐ trends customer service leaders canвЂ™t ignore This requires companies to have strong insight into customer values and behaviors to deliver consistent engagement,' said Ed Burek, director of product marketing at Pegasystems, in a statement. 'Campaigns that provide value and build trust with customers will succeed. Pega's visual tools enable businesses to develop and change the application to meet their strategic business needs without code. Field Marketing: Marketers can create and drive field marketing campaigns by creating and reusing corporate templates, driving local campaign configuration control and channel support, and accessing reporting capabilities both at the local and corporate level.ДЄvailable on-premise or on Pega Cloud, the Pega Marketing application is built on the Pega 7 Platform and uses decisioning in a marketing context.Enhanced Monitoring, Control, and Reporting: Marketers can monitor campaigns, field marketing, refine audience selection/segmentation control, and drive outbound email reporting and deliverability.Customer Profile Viewer: From a single location, marketers can access complete profiles for every customer, including customer demographics, complete customer interaction history, customer channel history and preference, customer lifetime value, and propensities across strategies and segments.Simplified Campaign Creation: Marketers can create campaigns that cross multiple channels in three steps using a visual format with access to all information in one location.Marketers can also manage customer experiences in Web and mobile channels, linking their best customer strategies to Web page containers, leveraging real-time context to ensure the next-best-action. Deeper Cross-Channel Integration: Marketers will benefit from enhanced integration in real time across channels, improved landing pages, and email authoring.Pega Marketing introduces new features and improvements in design and usability that help marketers drive connected engagement with customers throughout the customer journey, including the following: With Pega Marketing, organizations can connect disparate marketing systems to generate strategies that can be simulated and tested and can adapt to market changes. Pega Marketing also enables connected conversations through consistent and contextual omnichannel communication. The application's real-time analytics and machine-learning algorithms allow marketers to drive acquisition and retention, upsell and cross-sell, and provide nurturing strategies for every customer across the entire customer journey. Pega Marketing automates next-best-actions in real time and in context for each customer interaction. Pegasystems today announced significant enhancements to Pega Marketing, providing simplified campaign management and rich cross-channel integration capabilities that give marketers a consolidated view of customer preferences and attributes so they can create targeted outbound campaigns for all customers. Pegasystems Releases New Version of Pega Marketing

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